The Boom of the Public Stalls in China to boost its Economy
Can the public stalls solve the employment difficulties in the post-epidemic era in China？After the epidemic outbreak, the Chinese economy suffers. So the government allowed various regions to support the individual economy to mobilize the domestic demand and invigorate the domestic small business market. China can be so creative ! Let’s discover one example of this new kind of «Stall market economy », the « Malanshan Good Cultural and Creative Market », in Hunan province. How helping cultural and creative industry ?
Recently, it is popular to go to a fair in the countryside to and set up a stall (« bai tan ») in the city ! People like discover in a funny atmosphere creative products from the field of daily life, creative stationery, creative green plants, creative food, creative tea, creative photography, art training, handmade tea sets, travel companions, overseas cultural and creative…that abandon the mainstream way of selling and shopping, and conveying creative spirit !
Let’s take an example in the province of Hunan, in its capital city, Changsha. In this big city, there is a famous area called « Malanshan » where Hunan TV has its own Hollywood village !
Organisators says « every world-class city has an iconic cultural and creative market. Today, let’s create our own cultural and creative market landmark for Changsha, the capital of media and art in the world ! »
In this Market, more than 200 cultural and creative products are just like more than 200 “creative flowers”, each showing its own splendor and striving for uniqueness, attracting residents and tourists to stop and watch, experience and consume. The in-depth integration of products and scenes, online and offline, sales and display promotes cultural and creative products from “creative” to “landing”, from “work” to “product”, from “workshop” to “market”, and activated the strong cultural consumption power of citizens.
Many cultural and creative businesses say that they can’t think of it!
How imagine this kind of initiative in our Old Europe when artists have to beg the help of their government !
Many high-tech enterprises, high-cultural enterprises, and local government agencies have come out to set up a stall lead by example and boosting individual initiatives which made people saying that “everything can be cultural and creative ».
So they organized an « Lively Opening » full of entertainment.
Hunan is a large province of « Intangible Cultural Heritage » (UNESCO). Many hand-made luxury products came out : Hunan embroidery, paper-cutting, brown weaving, stone art… products with unique Huxiang characteristics, demonstrating the ingenuity of the market.
Government support to these stall markets is not taxable.
Some experts believe that while the government promotes the “land-sharing economy”, it should promptly propose a bail-out approach to the enterprise, while taking care of the high-rent store operations, because it is impossible for everyone to engage in land-sharing operations without rent.
Yes, but « Bai Tan » revolution is on its way. Imagination and creativity will definitely be the new rules of this kind of economy during the pandemic. And in Europe ?
